About Us

77 Diamonds is a luxury jeweler specializing in handcrafted engagement rings and fine jewelry with a commitment to personalized service and ethical sourcing. With an award-winning online design platform, international showrooms, and an iconic Mayfair Atelier, the company offers clients unprecedented access to the world's most extraordinary diamonds and gemstones. Each piece is custom-made to celebrate unique love stories, backed by expert guidance, finest craftsmanship, fair pricing, and responsible, conflict-free sourcing practices.