Halsted Strategy Group

Halsted Strategy Group

What We Do!

HSG-one of the leading market research companies in Chicago specializing in qualitative research offer services for brand strategy consulting for businesses.

Our Services

  • Litigation Research
  • Consumer Research

About Halsted Strategy Group

Mike brings over 10 years of insights-driven consulting experience: using data to transform brand strategy, marketing communication efforts, and portfolio architecture for some of the world’s leading brands. His past clients include Procter & Gamble, Coca-Cola, T-Mobile, Google, Dollar Shave Club, Blue Cross Blue Shield, Wendy’s, and Delta Dental, to name a few.

He began his career at Nielsen in their BASES department, developing volumetric models for new-to-market goods. He then honed his analytic prowess at Analytic Partners, developing time-series market mix models for Procter & Gamble. While at Prophet, Mike developed segmentation, choice models, and other advanced data models to serve as a baseline for fundamental brand shifts. Prior to founding Halsted Strategy Group, Mike opened and led the Chicago office of Kelton Global, a market research consultancy.

Our Location:

332 South Michigan Ave.
, 60604 US

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