Citrus is the fruit of
good health and well-being - and indeed, for many of us there is
nothing more rejuvenating than the taste and aroma of freshly squeezed
lime. It makes for great cocktails too.

Vodka cocktails are very popular at any time of the
year and the makers of Finlandia, who have been producing vodka for
more than 400 years, tell us that the next time you plan to mix your
Limosa - or your Lime Mary, your Limedriver, Limetini, or Key Lime
Smoothie, and others - they now have the perfect shortcut to the right
taste every time.

New on the shelves this year is Finlandia Vodka Lime.
You will recognize it by the familiar red dot on the ice-crafted
bottle, except this new brand of icy-white vodka features a touch of
lime, on both the outside, and inside the bottle. Mix it with soda,
tonic, cranberry, grapefruit juice, or use it in any number of vodka
cocktails. The lime flavour required is already evenly blended into a
vodka that is hailed for its premium quality, promising quick, less
fuss, bartender-style results.

It would appear that making a premium vodka is far from easy work however.

"The goal when distilling vodka is to produce a totally
pure spirit, one without the slightest trace of anything else," says
Corey Ball, group brand manager for Finlandia. "Ours follows a set of
rigorous steps, of which the most important include: using the purest,
glacial spring water; using six row barley, the most expensive
distillers grain; using home-grown yeast to ensure freshness and
consistency; and applying a continuous, uninterrupted distillation
process.

"And when you go looking for our newest family member,
Finlandia Vodka Lime," says Ball, "not only will you have little
trouble recognizing the bottle, but as it stands right now, it is the
only vodka on the shelves to offer this popular blend of lime. It is
the only one, we say, to give you a taste of the arctic but with a hint
of the tropics too."