What is search engine optimisation (SEO)?

What is search engine optimisation (SEO)?

Often abbreviated to simply SEO, this is what we do to make your site more visible in search engines. There can be varying levels of SEO, from simply naming pages correctly and ensuring links can be followed, to creating and submitting articles linking back to your site. My clients who do best in the search engines update their sites regularly, thus providing Google™ and Yahoo™ with new pages to crawl and add to their massive databases.

search engine optimisation is far more effective in terms of ROI (return on investment) than a PPC (pay per click) campaign. Research sources in the I.T. industry have found that more than 80% of commercial website traffic is generated from the organic SERPs (search engine results) rather than PPC ads such as Google's Adsense.

Another important factor is how many websites link back to you, as well as the importance of the linking sites themselves. For example, to achieve a higher PR (PageRank), you need to have lots of websites linking back to you, or perhaps a only a few higher ranked websites. To see a guide on how many sites you need to link back to you to achieve a certain ranking, download our suggested
PageRank values PDF document.

Following is a very brief guide to achieving search engine popularity. Please note that you must regularly perform checks and measures on your opposition in order to ensure your website stays "ahead of the pack". The only restriction to a successful SEO campaign is knowledge and budget. Basic SEO integration is included in all our new
website designs.

SEO Essentials

- optimise page filenames & directory structures
- ensure links can be followed by search engines
- ensure you have adequate content/web copy
- ensure meta tags are used in your "header" area
- web copy keyword integration and saturation
- initiate a link strategy - one way links are essential
- create & distribute articles linking back to your website
- start a monthly Google Adwords™ campaign

Don't forget to always ensure you have "fresh" content by regularly updating your site with new copy. To reiterate, our clients who do best in SERPs (search engine results pages) do so mainly because of continually updated pages and lots of incoming quality links.

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